The story of our love towards sweets

Everyone has their own favourite candy. Regardless if it is associated with childhood, the first love, friendship, the joys of summer or something else equally as special, we fall in love with it!

Our museum staff also each has their own favourite candy or Laima confectionery from our wide assortment.

Meet each of us and learn the stories about our favourite sweets. 

Project manager

Elita Apīne

Phone.: +371 22319420

RĪTS (Morning)

For balance in my life i need both thoughtful moves and spontaneous ideas, that's why for me as a night bird the favourite candy is Morning (RĪTS) . Each morning brings a new day for enyojing life and love. 

Senior administrator

Gunita Balcere

Phone. +371 27868067


RUDZUPUĶE (Cornflower)

Summer at the countryside... Rye fields, approaching thunderstorm... I am gathering cornflowers... They look wonderful in the waving field!

Every time I take „Cornflower” in my hands, I feel the scent of summer, thunderstorm and rye field!

Customer service specialist



My favourite "Laima" sweet is candy "Selga"! Biscuits Selga tells us about childhood, but delicious Laima chocolate - decades of love! Biscuits in delicate milk chocolate. The classic taste and value compatibility has always been appreciated - such is candy "Selga". Love and chocolate are energy for whole life, and this combination will give you a moment of joy even in grey and gloomy day !

Customer service specialist



A light autumn rain on city sidewalk, an open window, bitter smell of falling leaves, a cup of hot coffee and truffles - daily "little blessings", a way to celebrate life and find joy at special moments and every day ... I appreciate quality and classical values in today's changing world.

You will be met by



It's an early, and a bit hazy august morning - the sun is trying to get through the thick apple trees branches, the dark blackberry and the red currant bushes. The end of the summer - the most bustling time of the year. It's the time when so much work has to be done. It's my favourite time of the year. And this is the time, I associate with the marmalade "Diana" - the freshness of apples and berries coated with sweet milk chocolate.

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VĀVERĪTE (Little Squirell)

I can compare myself to the Laima’s long-term jewel — candy Vāverīte (Little Squirrel). Firstly, because I am active, inquisitive and swift — this is what squirrels are like! The will to be and manage everywhere and always. Secondly, the wrapping paper of the candy Vāverīte has the green colour of hazelnut leaves — the colour that symbolises person’s development, youth and growth. I am constantly willing to learn something new. Green colour is always looking for cooperation and points of contact. The main thing is that green colour inspires! Just as the tasty Vāverīte eaten with creamy coffee! Finally, my close ones call me a crazy person with a sweet tooth. Spot on! 

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I am all about variety - the sweet and the bitter, the classic and the creatively extravagant. I like when it’s funny and interesting, touching and thrilling, unbelievable and surprising. Every day something new.

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A little bit of seriousness, and bit of childishness, sweets and joyfulness, all of that in one whirl. It’s like the taste of sweet roulette, that recalls me my childhood pranks. That way I try to be now as well - a little bit childish, a little naughty and undoubtedly serious at the same time, so that my days wouldn't be monotonous although my energy is flowing all the way and I get it from positive all around. Anyway, If I am really in a bad mood, then a sweetie will never come to nothing.

Sweet roulette always reminds me that sometimes you have to be little again to do big things.

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Break a piece and enjoy a moment of peace and happiness. The bitter chocolate gives a natural sense of happiness, so I want to make every visitor to the museum feel a little bit of happiness. 

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Mysterious, unique and fiery I am like candy “Sarkanā magone”. It is a candy with a special taste and crispy surprise. Strong and at the same time fragile candy as its crumb of caramel and the flower itself. Get lost in the red poppy field, feel the charm of it and bite a piece to feel the magic taste of "Sarkanā magone"…